Fashion on Demand
Our alternative to the mass production of clothing that we know today. We are developing a more personal and more sustainable approach for the steps between design, selling and producing. It is a Copernican shift from making clothes and then pushing to sell them, to developing the design, selling clothes and then making them as close to the Client wishes as possible.
We aspire to reduce over-stock, dead-stock, unwanted and return items, need for storage areas and overall ecological footprint.
It is a little like going to your favorite Italian restaurant: you find a delicious dish on the menu, designed with love and care by the cook, and as soon as you order it, the entire kitchen starts working to deliver it to your table. Fresh, fragrant and even with some small adjustment to perfectly meet your taste.